Holden can discuss the psychology of fandom as it relates to the Super Bowl.
He can discuss what to expect from Super Bowl commercials this year.
Genevieve Shaker can discuss celebrity philanthropy and charities benefiting from fan-led fundraising efforts.
She can speak to advertising and branding strategy during the Superbowl.
She can also speak to sports betting, gambling, college sports and regulatory issues in sports industry.
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GM was honored by the National Biodiesel Board with an Innovation Award for the 2014 Chevrolet Cruze Clean Turbo Diesel.