If you're looking for a new job in the Middle East, there's a good chance you'll soon be moving to Dubai.
The United Arab Emirates' biggest city has seen a surge in initial public offerings ( IPOs), which "underscores the city's status as a thriving hub for capital markets," as Entrepreneur puts it.
There are more than 300 high-growth startups operating in the city, meaning there are more than 300 companies looking to raise cash from the same investors.
But there's one sector that hasn't kept up with the growth of the entrepreneurial ecosystem: public relations.
"Public initiatives such as Dubai Emirate and the UAE Golden Visa, as well as the establishment of designated business free zones, have laid the foundation for rapid innovation and growth," writes Sami Yousafzai at Entrepreneur.
"But PR and communications is still burgeoning, and many executives and startups in Dubai often look to the traditional creative hubs such as London or New York when searching for a PR agency."
If Dubai can become a global center for finance, tech, and innovation, then it's "only a matter of time before it becomes a global public relations hotspot," writes Yousafzai.
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