Easy Engagement Strategies to Drive Acquisition and Loyalty

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Engagement is the cultivation of audiences and donors for the purpose of acquisition, conversion and retention.

An engagement strategy can be created in three simple steps.

Identify your available tools and resources; create a calendar to reveal gaps and opportunities; and finally, utilize this information to craft an overall strategy and implementation plan.

The author of "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics" is Jen Nest with Charity Fundraising Flight.

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