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Jazz Media Lab stations test new strategies for cultivating younger audiences
Foundation: Doris Duke Charitable Foundation
"When you consider that this station has been around for 43 years, it's head-turning," Steve Williams, president of New Jersey's WBGO, tells NPR.
"Even though it was alarming, it was also super encouraging that there's a lot of potential to grow the station's audience."
That's thanks to a $1.3 million grant from the Doris Duke Charitable Foundation that's going to four other public radio jazz stations: WRTI in Philadelphia; KMHD in Portland, Ore.; KNKX in Tacoma, Wash.; and KUVO in Denver.
The Doris Duke Charitable Foundation requires that stations spend the first year of the three-year grant program discussing ideas; this spring they each received funding to actively pursue audience engagement events, says Maurine Knighton, the foundation's program director for the arts.
Each station will receive at least $225,000 over the next three years.
The research was funded by the Jazz Media Lab, an initiative from 8 Bridges Workshop and the Doris Duke Charitable Foundation designed to improve audience development at five public radio jazz stations.
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