Good news, investors: You're more likely to make money if you invest in causes that have a positive social or environmental impact than if you invest in things that have a negative one.
A new study by Big Society Capital in the UK found that 57% of investors aged 55 and up want to invest in environmental protection, compared to 42% of investors aged 25 to 34.
The study also found that 67% of investors under 25 want to invest in social impact investments, compared to 39% of investors between the ages of 18 and 24.
"The interest in social impact investing is really encouraging as it has a huge role to play in supporting charities and social enterprises that provide essential services across the country, as well as contributing to the leveling up of the economy," James Westhead, head of engagement at Big Society Capital, says in a press release.
The study also found that younger investors are more interested in social impact investments than older investors.
For example, almost four in 10 (39%) of investors between the ages of 18 and 24 want to invest in health and wellbeing investments, while 57% of those 55 and up want to invest in environmental protection, compared to 42% of those 25 to 34.
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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”