PepsiCo Recycling Program in Latin America Offers Ecoin Incentives to Consumers - Environmental Leader.
The company will use consumer incentives and a rewards program in the hopes of increasing recycling.
The program, "Recycling with a Purpose," will be expanded to 10 countries over the next two years, the company says.
It follows on the heels of a recycling commitment from rival food-and-bev giant, Coca-Cola.
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In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.