The Coca-Cola Foundation awarded Bethune-Cookman University in Daytona Beach with a $50,000 grant. This grant will be divided by four students given as scholarship, each receiving $12,500 that is good for 4 years.
The grant is part of Coca-Cola's First Generation Scholarship Grants totaling $5 million dollars in the first quarter. The foundation have awarded $26 million in grants to 85 community organizations; $9.7 million for water stewardship; $3.6 million for fitness and nutrition; 7.4 million for education; and 4.9 million for community recycling.
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Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, cannot be tackled by questioning the return on investment.