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Investing that makes a difference was the topic of a recent talk by Jean Case, of the Case Foundation and chair of the National Geographic Society.
It is not singular purpose, or data, or a strong sense of mission that work alone to create a foundation for investments with impact. Rather, it is a blend of all these elements, as well as an awareness of our flattened world community's needs, that make for successful investment strategy that will impact those in need.
Case explains that a huge proportion of investments are the result of missions to provide the world with something it wants, but does not need. On a recent trip to Africa, she and others witnessed the results of young entrepreneurs recognizing their countries' needs and creating an investment climate to address them.
Such investing is being successfully marketed to pension funds - a perfect growth opportunity for investors and those who benefit from the investments.
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