Italian Fashion Sector Must Embrace Sustainability to Grow

credit: USACE on Flickr

The Italian fashion sector, contributing 5% to GDP, must embrace sustainability, innovation, and growth to stay globally competitive, according to a CDP report.

The study highlights the transformations required today for Italian fashion, including a high capacity to adapt to the changed availability of raw materials and an increased speed of reaction to changes in consumer purchasing behavior.

Digitalization and AI have a high potential to keep the fashion industry up to date.

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