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When you see an ad from Clear Channel for your local bus shelter, don't be surprised if it uses a lot of power.
But when you see an ad from the media company for your city's bus shelter, don't be surprised if it uses a lot of power, too.
That's because the two are teaming up to make sure they're not "greenwashing" the advertising industry, the Guardian reports.
In a blog post, Clear Channel UK says it's working with 180 local authorities in the UK to make sure their suppliers are "providing adequate evidence on their targets and actions," such as whether they use renewable energy.
"All our claims, from the power consumption of our advertising screens to the percentage of recycled content in our bus shelters, are rigorously evaluated and validated," the company says.
"As a supplier ourselves, whenever we partner with new suppliers we ask them what environmental certifications and awards they have (such as ISO 14001 or Planet Mark), if they have a publicly declared plan to reach net zero and how will they deliver this."
The company says it's working with Bristol City Council, which is aiming to have its shelter powered by renewable energy by 2030, and Aberdeen City Council, which wants to have its shelter powered
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