Onward, Previously Known as Studio X, Unveils New Brand Identity and Inaugural Expert ...


Foundation: Nike

credit: Chargers

An energy tech startup called Onward is changing its name to better reflect its mission: "to transform the energy industry and achieve a Net Zero future," CEO Jeff Allyn says in a press release.

The company's new logoa cross between the Studio X logo from Nike and the Grim Reaper logo from Game of Thronessays it's a " nexus of change and collaboration," helping energy and climate tech companies "leverage digital capabilities to innovate and to achieve Net Zero goals, creating a community for energy entrepreneurialism, and advancing technology to strengthen the resiliency of existing energy resources for resource resiliency," Allyn says.

In addition to its new name, Onward has added a five-member advisory board that includes the CEO of the XPRIZE Foundation, a UNESCO Goodwill Ambassador, and the chief sustainability officer of Nike, Fortune reports.

"With the insight and expertise of our new advisory board, these solutions will only become more accessible, expeditious, and impactful," Allyn says.

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