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credit: SBBowl

British retailer Marks & Spencer says it wants to become "a net zero business" by 2040, and it's looking for sustainable solutions to two of the biggest sustainability challenges it faces.

First, it wants to reduce waste in its agricultural supply chain.

Second, it wants to encourage more sustainable behavior among its customers.

The company on Tuesday announced the launch of its inaugural sustainability innovation challenge for start-ups, which will see the top solution chosen for a proof of concept tested across M&S.

"Calling all start-ups, we're on the hunt for your latest innovation or technology, which will help us reduce our impact on tomorrow's world," Stuart Ramage, head of M&S' Ignite program, said in a statement, per the Guardian.

"In return, we can turn an idea into reality and offer a trial backed by the scale of M&S as a global retailer."

The supermarket chain says the solution chosen for the proof of concept will help it achieve further efficiencies in its agricultural supply chains.

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