Lisa Carreno joins United Way from 10,000 Degrees where she served as Regional Director in Sonoma County.
She becomes the first woman and first Latino to lead the organization and steer its path in the community for the future.
"On behalf of the entire board, we are thrilled Lisa is joining us as the new CEO of United Way of the Wine Country," said Karissa Kruse, United Way 2018/2019 Board Chair.
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