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"Can Film and TV tell a new climate story?" asks Valerie Weiss in a column for the Guardian.
"As climate stories go, this definitely follows the Frankenstien blueprint I've bemoaned before."
But Weiss, who started a project a decade ago to "inspire and train TV and Film scriptwriters and show-runners on environmental storytelling," is "immensely pleased" by Apple's new Extrapolations show, which she says has "taken a star-studded peak into our climate future."
Set between 2037 and 2070, as things get progressively worse, the hubris of humanity becomes a bigger villain than Kit Harington's evil billionaire putting profits before planet.
But, "even though I'd personally prefer a climate story about how we won," Weiss writes, younger people are listening more to social media influencers than TV content on the topic, and they watch seven times more TV than their grandparents, preferring TikTok or YouTube.
"This means the climate story has become competitive content for Film and TV," Weiss writes.
"Some filmmakers prove that audiences avidly watch environmental content, from Adam McKay's Don't Look Up, to James Cameron's Avatar blockbusters.
But, beyond these famous faces, a
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Social Entrepreneurship
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When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.