Many tiny hyperlocal and community media organizations don't have ad sales employees, and their audiences aren't acceptable to regional or statewide marketers because of their size.
The Ad Lab was designed to develop an advertising network among independent media companies in New Jersey. Broadstreet forecasts that a full year of investment might yield as much as 10–15 percent profit for the network.
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William D. Eggers and Paul Macmillan of Dowser write about the social entrepreneurs slowly and steadily dirsupting the world of philanthropy. According to Forbes, philanthropy disruptors are those that believe “no one company is so vital that it can’t be replaced and no single business model too perfect to upend.”