Harvard Business Review addressed four main motivations for companies to create a CSR (corporate social responsibility) program: moral obligation, sustainability, license to operate and reputation.
Mo Ghoneim, a Forbes Councils Member and An award-winning media executive with 12 years of experience in broadcast, marketing and public relations, advises that it's best to have a CSR strategy in place or start building one.
Ghoneim writes how CSR benefits all, and lists guiding principles on how to build a CSR strategy: 1) Identify your company’s strengths; 2) Know what your customers or clients value; 3) Engage your employees.; and 4) Get started, and get measuring.
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.