A recent study entitled "Corporate Philanthropy: The New Paradigm: Volunteerism. Competence. Results" has stated that the number one focus of corporate philanthropy is social services.
The report further explained that 45% of the surveyed companies have been addressing social services issues in their corporate social responsibility (CSR) efforts.
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Rivaayat is an initiative by Shri Ram College of Commerce, Delhi to revive various dying art form and solve innumerable problems faced by the artisans. Rivaayat began with reviving a 20,000-year-old art form of pottery that is a means of survival for 600 families residing in Uttam Nagar, Delhi.