Gut Health, Sugar Reduction and Personalization Trends Drive Functional Beverage Innovation

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Gut health, sugar reduction and personalization trends drive functional beverage innovation.

Food and drink companies are focusing on functional drinks to combat obesity, diabetes, and other conditions.

The focus is on the gut, not the mouth, and on reducing the amount of sugar and fat in a drink.

The goal is to reduce the amount and amount of fat and sugar-sweetened drinks that are consumed.

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