While splashy million-dollar donations make headlines, more artists are quietly giving back and crafting their own legacies.
These artists understood that reinvesting in the cultural ecosystem could leave a mark that would outlive them.
Engaging artists as partners, not just as donors, enables institutions to stay relevant, dynamic and responsive to contemporary issues, says Mark Bradford, co-founder of Art in America.
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The government-backed Social Investment Research Council is newly formed to hatch practical insights into social investment market products, and the investors needed to finance them.