How Carbon Measurement Can Benefit America

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A global carbon counting system, where every molecule of CO2 created during the production process is counted and made publicly available, could incentivize companies to invest in cleaner production processes.

If consumers knew the difference in carbon emissions between two similar products, many would likely purchase the product that is better for the environment.

If both are implemented, they could complement each other.

Either approach would help advance climate mitigation goals.

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