Val Haller launched the Winnetka Music Festival as a two-day street event in 2017.
It was canceled in 2020, renamed Emerge Winnetka in 2021, and returned to its original two-day format in 2023.
This year, the fest ran Friday and Saturday at the Skokie Playfields in Illinois, with more than 20 bands playing on four stages, reports the Chicago Record.
Band of Horses and Milky Chance headlined Friday, but other acts included The Verve Pipe, Half Moon Run, Grace Bowers, Caroline Jones, and Michigander.
"I'm hoping people today are thinking about new bands," Haller says.
"Bands that they never knew about and may not have discovered if not for the Winnetka Music Fest."
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Co-founders William Mann and David Mravyan devised the Sensimat during a mandatory project for their MBA at the Richard Ivey School of Business in Canada. Sensimat is a device that helps manage and assess pressure among wheelchair users.