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"We listened to the song and absorbed the lyrics' playful innuendos about sex and sci-fi,' and it spawned a whole concept of two videos in two worlds playing out in the exact same time and composition but with two differing ends of the sexual anxiety spectrum," directors at multidisciplinary studio Picnic explain in a press release.
The video for British rapper J Hus' "Alien Girl" is a 2D animation that follows two characters in parallel worlds, each with their own video, but they move in tandem, with the character and environmental design changing depending on which world we're in, Adweek reports.
Viewers can switch between them throughout the song.
"We were inspired by the separate art departments used on Alien (1979) where Ron Cobb and HR Giger answered their briefs without seeing each other's work until way into production," the directors say.
"Rather than editing the two videos into one, the team launched a digital experience where viewers can switch between them throughout the song," Picnic adds.
"It's a simple approach but works seamlessly, with none of the frustrating lags that can sometimes tarnish web-based interactive experiences."
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Social Entrepreneurship
Spotlight
Partnerships in Social Enterprises Can Increase Social Impact
Chief executive of HCT, Dai Powell, shares the experiences and practical lessons he learned along the way when teaming up with Ealing Community Transport to deliver site transport during the Olympic Park construction.