"By making a testamentary gift, people never get to see and appreciate the outcome of their gift," Craig Hikida of the Vancouver Foundation tells the Globe and Mail.
"But people who gift through a donor advised fund can see the difference their gift makes during their lifetime."
Hikida is referring to the increasingly popular method of setting up a donor advised fund, in which donors decide on the amount of money to put into the fund and the charities or causes they want to support are then given grants from the fund.
The money is held, invested, and the income that is generated is granted out to the communityto the charities or causes the donor wants to supportand they get to witness the impact of their gift.
"We encourage donors, while they have donor advised funds, to support their favorite charities during their lifetime," Hikida tells the Globe and Mail.
"After their lifetime, we hope they consider not the charity, but the cause that is important to them."
Most donor advised funds are held in perpetuity, so even after the donor's lifetime, that money still does good work in the community.
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Senay Ataselim-Yilmaz, Chief Operating Officer, Turkish Philanthropy Funds, writes that philanthropy often solves the very problems that stems from market failure. Some social issues, however, cannot be tackled by questioning the return on investment.