The world's first "Biocultural Conservation Fund" has been created to help some of the world's most endangered animals and plants survive in their natural habitats, the Guardian reports.
The fund is the brainchild of Ken Wilson, an ecologist and former head of the Christensen Fund, a major environmental charity.
The idea is to create conservation zones where animals and plants can thrive, but it's also about more than protecting their habitat, Mongabay reports.
Wilson says the idea of biocultural diversity is "a term that somehow invites attention to the connections tangible and intangiblebetween local cultures, territorial governance systems, sustainable livelihood traditions, and the experience of sacredness."
For example, he tells Mongabay, indigenous communities in places like Papua New Guinea and Borneo "need genuine human connection, strong networking and movement building elements, and with all partners continually questioning their answers."
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Co-founders William Mann and David Mravyan devised the Sensimat during a mandatory project for their MBA at the Richard Ivey School of Business in Canada. Sensimat is a device that helps manage and assess pressure among wheelchair users.