Today’s savvy companies know that consumers are paying close attention to corporate transparency and responsibility, especially in a tough economy. Emerging data shows that 75% of consumers believe social responsibility is important.
To VML, a full-service digital marketing agency, this trend comes as no VML-Foundation surprise. VML was ahead of the curve years ago when it established the VML Foundation as the backbone of its corporate philanthropy program.
By establishing its corporate foundation under the umbrella of the Greater Kansas City Community Foundation, VML is taking advantage of a cost-saving back office outsourcing arrangement so that it can focus on enhancing an already impressive inventory of philanthropic and community activities.
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The Central Bank of Nigeria (CBN) released the Nigerian Sustainable Banking Principles, an agreement signed by 34 banks, including the original eight of the nation’s leading banks, that covered nine key areas: environmental and social risk management, environmental and social footprint, human rights, women’s economic empowerment, financial inclusion, environmental and social governance, capacity building, collaborative partnerships and reporting.