The Financial Times takes a look at some of the world's richest people, their philanthropic leanings, and what they've learned over the years.
Here's a sampling: Roy Vagelos: The 57-year-old beverage tycoon has given away more than $100 million, including $50 million to the Bill and Melinda Gates Foundation and $30 million to the AIDS charity Medecins Sans Frontieres.
He's also the co-founder of the Bill and Melinda Gates Foundation.
Michael Novogratz: The 59-year-old billionaire investor and former World Wrestling Entertainment star started Beat the Streets 19 years ago, a charity that teaches life skills to young people through wrestling.
His giving was "probably higher than the average of most people, but it was certainly less than 1% a year of my net worth," he tells the FT.
"It's not about the amount of wealth, but a perception of whether they've got enough wealth.
and it's when the head kicks in that people start to give more strategically."
Jo Ensor: The founder of philanthropy advisory business Pioula says "people tend to start giving at an inflection point they sell a company or come into wealth and it's not about the amount of wealth,
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While philanthropy, social responsibility and corporate governance all already play a role, we will probably see more powerful contributions when companies embed social innovation into their core business strategies and operations.