Individuals who give to charity often overlook one of the most important factors that can magnify the effect of their gifts: employer matching. Surprizingly, almost 90% of employers in this country have some kind of matching program for charitable contributions. Very few people take advantage of these programs. As a result, an estimated 6 billion dollars that could be given to charity is not.
There are several types of matching programs to be aware of: The first is true matching programs, which give dollar-for-dollar or in some other ratio. Another is volunteer grants, which make employees available to volunteer their time during working hours. Another common type of matching program is a special program for particular disaster events. Typically this type of program involves matching but only on a specific horizon and for a specific cause, such as a natural disaster.
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.